theScore Bet Kicks Off Ad Campaign in Ontario - Casino Reports
theScore Bet Kicks Off Ad Campaign in Ontario – Casino Reports

The new NFL season started on the weekend, and one of 's leading sports betting brands, , has debuted its fall ad just in time for the opening games. Titled “Does My App Do That?” the campaign features new commercial sports, which demonstrate the unique combined media and betting experience through the mobile app.

theScore is one of the many private gambling operators who tout a provincial license by the Alcohol and Gaming Commission of Ontario. Via the permit, the company is able to offer sports wagering and online offerings to of legal age. At the end of last week, the province adopted new advertising rules, but those will come into effect in February 2024.

Two New Spots Now Airing

In its new two commercial spots, the company has put intertwined characters who embody theScore and theScore Bet brands. Through their interactions in the two commercials, they demonstrate the operator's streamlined betting experience, which is one of the company's leading verticals in Ontario's market for digital sports wagers.

Each spot displays customers at a sports bar, with one summing theScore Bet and providing relevant sports betting-related information while another character shows the seamless experience of placing an informed bet. These sports were developed with help from the Toronto-based marketing agency Diamond and were directed by The Director Brothers, Ryan McNeely and Josh Martin.

The new betting campaign also marks the end of the “Get Into Bet Mode” campaign which started in March 2022. This initiative promoted the sportsbook's new at the time feature “Bet Mode,” as comedian Susie Essman, actor Rex Lee and TV personality Gerry Dee presented it. But these three are celebrities and the spots might be illegal under the new provincial rules.

Athletes Barred from Betting Ads

As mentioned, at the end of August, the Alcohol and Gaming Commission of Ontario announced that it would be banning the use of professional active or retired athletes in gambling advertisements. The decision came after the iGaming watchdog was heavily criticized for the bombardment of betting ads during sports games and their potential harm to children.

Moreover, the amended Standards for Internet Gaming limit the use of celebrities, role models, social media influencers, entertainers, cartoon figures and symbols that are implied to appeal to minors. These changes bolster the existing standard that, before the recent updates, banned the use of advertising and marketing content with a primary appeal to minors.

After the update in the advertising protocols, AGCO gave private operators a window to adjust marketing strategies. The new rules come into play on February 28, 2024. theScore Bet has not provided a statement regarding the changes. But its “Does My App Do That” commercials should not be affected by it due to not featuring celebrity actors.

Source: Ellis, Drew “New theScore Bet Ontario Ad Campaign Highlights Streamlined Betting” PlayCanada, September 7, 2023

#theScore #Bet # #Campaign #Ontario #Casino #

Ontarians Bet for Canada to Win Women’s World Cup - Casino Reports
Ontarians Bet for Canada to Win Women’s World Cup – Casino Reports

's women's soccer team kicked off its Women's World with a goalless draw with Nigeria, Ontarian bettors still fancy the team's chances to the tournament. According to , one of the province's legal sportsbooks, as of Monday afternoon, over half of 's bettors backed the team to go all the way and win the championship.

The next game of the team is scheduled for Wednesday at 8 a.m. ET as the Canadians face Ireland. It should be said that the expectations around the team are high, as the team is the defending Olympic women's soccer champion. The team won gold at the 2020 Games in Tokyo after consecutive bronze medals in 2012 at London and 2016 in Rio.

Demonstrate their Support

Aubrey Levy, Senior Vice President of Content and Marketing, theScore recently shared that attention and awareness of the Canadian women's team spiked on the back of the Olympic win. She said that momentum and the drawing of attention are generating compelling hometown activity. She noted that the Nigeria draw was a surprise, but believes that it won't change people's expectations.

According to the latest odds, Canada is currently 50-1 to win the World Cup, which is a long shot. The country is behind the United States with 9/4 which is the favourite for the trophy, England with 6-1, the host Australia with 12-1, France with 18-1, and the Netherlands with 20-1. However, Ontarian bettors fancy the team's chances and are quite supportive of the team.

The Senior VP noted that the hometown love for the team is real, and according to him, it further supports, when people rally and come out to bet their hearts on the tournament, just as they did in the Men's World Cup in December 2022. Currently, the Canadian team is the crowd's favourite to win against Ireland with odds of minus-155.

With these odds, a successful wager of CA$155 on the team to win would result in a net win of CA$100. Also, the clash between the two teams is plus-240 to result in a draw, and an Irish win would be a plus-425. A successful bet of CA$100 on a draw or a win for Ireland would bring CA$240 for a tie and CA$425 for the underdog's win.

Focusing on Ontario Expansion

It should be mentioned that in October 2021, theScore Bet was acquired by Penn National Gaming and shortly after that, the operator announced that it will be suspending its U.S. activities. The company had trouble adjusting to the local markets, and its idea is to focus its attention and effort on other regulated jurisdictions, such as its home turf Ontario.

After becoming part of the province's legal market for digital gambling and sports betting, theScore inked a partnership with MLB's Toronto Blue Jays. The agreement was the team's first-ever gaming-related collaboration and it will run for the next 10 years. Via the deal, the operator was allowed to launch a premium sports bar and restaurant at Rogers Centre and much more.

Source: Ralph, Dan “Ontario sports bettors supporting Canadian women's soccer team” Global News, July 25, 2023

#Ontarians #Bet #Canada #Win # #World #Cup # #Reports

Bally Bet untuk Menangguhkan Aktivitas Taruhan Olahraga di New York - Laporan Kasino
Bally Bet untuk Menangguhkan Aktivitas Taruhan Olahraga di New York – Laporan Kasino

Beberapa petaruh New mungkin telah melihat ini sendiri, tetapi telah berhenti menerima olahraga di Empire State. Ini karena penangguhan yang baru-baru ini diumumkan di seluruh negeri, karena operator akan menutup platform daringnya mengintegrasikan teknologi Kambi. Perusahaan mengatakan bahwa itu akan offline selama beberapa bulan.

Bally Bet adalah bandar taruhan terakhir yang online di pasar taruhan olahraga seluler Empire State, seperti yang terjadi pada Juli 2022. Sejak saat itu, Bally Bet telah menghasilkan $15,5 juta taruhan hanya dengan pendapatan kotor $849.228. Untuk beroperasi di negara bagian, dia membayar $25 juta untuk lisensi, dan pada tingkat itu perusahaan tidak akan bangkrut sampai tahun 2050.

Aplikasi akan dimatikan selama beberapa bulan

Dalam siaran pers baru-baru ini, perusahaan mengumumkan akan secara resmi offline di New York dan negara bagian lain setelah 30 Juni 2023. Sportsbook berhenti menerima taruhan pada 22 Juni. Dia juga mengimbau para pemain untuk mencairkan dananya hingga akhir bulan. Perusahaan juga akan mengirimkan cek ke alamat yang terlampir pada akun semua orang untuk memberi tahu mereka.

Dalam situsnya, perusahaan menjelaskan bahwa downtime akan digunakan untuk tingkatkan pengalaman taruhan Anda dalam beberapa bulan mendatang. CEO perusahaan, Robeson Reeves, menjelaskan bahwa penambahan Kambi dan White Hat Gaming akan membantu memposisikan operator secara optimal untuk mencapai skala yang signifikan dan mengambil pangsa pasar game global yang lebih besar.

Sportsbook meminta pelanggan untuk menarik semuanya dari akun mereka paling lambat 30 Juni 2023, karena setelah itu pemain tidak akan dapat mengakses akun mereka. Jika ada pelanggan yang tidak menariknya, perusahaan akan melanjutkan kirimi mereka cek fisik dengan dana ke akun yang ditautkan ke profil online Anda. Dana juga tidak dapat ditransfer ke versi aplikasi yang baru.

Selain itu, perusahaan akan menonaktifkan semua akun pada 30 Juni 2023. Setelah aplikasi baru tersedia, semua pelanggan perlu mendaftar lagi untuk itu. Sportsbook diharapkan untuk memulai kembali pekerjaan di Amerika Utara akhir tahun ini dan diluncurkan berdasarkan negara bagian. Dengan rumor bahwa itu akan online untuk pertama kalinya pada bulan Agustus di Ohio.

Tampaknya wajar jika Bally's akan mengubah pengalaman taruhannya, karena usaha itu tidak berhasil di New York. Seringkali perusahaan akan membukukan hasil negatif pada kerangka waktu mingguan. Untuk dia minggu tanggal 13 November 2022, perusahaan adalah satu-satunya yang mengalami kerugian selama seminggu. Sedangkan sembilan operator membukukan pendapatan kotor game sebesar US$31,3 juta.

Mencari ekspansi berbasis lahan juga

Namun selain taruhan olahraga online di New York, perusahaan tersebut juga menyatakan ketertarikannya pada salah satu lisensi downstate. Februari ini terungkap niatnya untuk memperoleh lisensi untuk diluncurkan kasino komersial di Bronx yang akan sangat dekat dengan lapangan golf publik Trump Organization di Ferry Point.

Sumber: Grant, Lucas “Bally Bet akan menutup layanan taruhan olahraga New York untuk ‘meningkatkan pengalaman taruhan Anda'” Main NY23 Juni 2023

#Bally #Bet #untuk # # #Taruhan #Olahraga #York # #Kasino