CFL Acquires NEO.bet as Sportsbook Partner in Ontario – Casino Reports
The Canadian Football League is enhancing its fan experience, as the league announced that it has partnered up with the gambling brand, NEO.bet. Via the collaboration, the iGaming platform is now one of the league's Authorized Gaming Operators and an official Sportsbook Partner. It is believed the partnership will bring an even more engaging betting experience for fans.
NEO.bet presents Ontario players with an exceptionally secure betting opportunity. The platform has meticulously designed a unique betting venture tailored to the preferences of local sports aficionados, encompassing a diverse selection of thoughtfully selected betting occasions. With an unparalleled foundation, it provides a recognizable and dependable encounter, setting unprecedented standards in technology, safety, and dependability.
Sharing Similar Values
Speaking on the partnership, the CEO of the league, Thomas Louis, shared that the CFL represents the inclusiveness, pursuit of distinction and commitment to fan and athlete welfare which resonates with the value of the gaming brand. He is hopeful that the collaboration will take online sports betting to new highs for fans who wish to find the best possible experience.
Via the partnership, the two sides will be able to launch special CFL-oriented betting events and contests for fans and sports betting punters in the province, making the upcoming NFL season even more exciting. Launched in the province in April 2023, the platform offers legal online sports betting and casino services at on.neobet.ca to players who are above the legal gaming age of 19.
Tyler Mazereeuw, Chief Commercial Officer of the CFL, welcomed the platform to the CFL family and said the league was pleased of having the brand on board. He added responsible sports betting is a deeply personal and meaningful way for fans to connect with the story of the league. While also noting that it is always special for fans when their favourite team or players brings a win.
In the meantime, the betting platform believes that the collaboration with the CLF will become the foundation, as the two bring a higher standard of iGaming. According to the statement, the standard will be one of safety and security being of higher priority than making profits. The operator also vows to deliver a better-quality product with technological innovations and unmatched reliability.
Similar to all other CFL's Authorized Gaming Operators, NEO is devoted to upholding the league's high standards for game integrity and responsible gaming play. Recently, CFL introduced a Match Manipulation Policy to protect against potential match-fixing. This was done in cooperation with Canadian Centre for Ethics in Sport and educated players and personnel on the new policies.
Partnering with Another Operator
At the end of June 2023, CFL also inked a partnership with the world-renowned gambling operator, FanDuel. As per the agreement, the brand became the first authorized gambling operator and an official sportsbook partner to the league. From the new season, the operator will deliver new and special CFL wagering experience, including market on a variety of in-game player props.
Source: “NEO.bet Joins Forces with CFL to Expand Options for Bettors in Ontario” CFL, August 1, 2023