Bragg Gaming Group continues to build on its operations in North America, as most recently, the iGaming provider of content debuted games with bet365 in Ontario. Via the new agreement, the aggregator and provider of iCasino titles launched new games and Remote Game Server technology with the operator. Thus, expanding its reach in the market.
As a renowned online gambling brand, bet365 boats a player base of over 90 million from all around the globe. It offers its products in 22 different languages, hence providing seamless accessibility to users worldwide. The operator also works with 26 different currencies for transactions while also having handy tools for responsible gambling.
Adopting Bragg's Content
Through the latest collaboration, the operator has now incorporated content from Bragg Studios, including titles such as Fairy Dust from Atomic Slot Lab and Seas of Plenty from Indigo Magic. The launch also includes the debut of new and exclusive premium titles from the Powered by Bragg portfolio, featuring games such as Devils Lock from Blueberi available at https://games.on.bet365.ca.
President and CEO of the provider, Lara Falzon said that the company is pleased to partner with the renowned brand, which is one of the leading names in Ontario and launch content for the local customer base. She believes the integration is the first step in a promising relationship for the introduction of the supplier's proprietary and exclusive third-party content in new markets.
Also, a spokesperson for bet365, commented that the operator is quite familiar with the high-quality content that the iGaming provider brings to the scene. They said that the brand is eager to have the supplier on board and incorporate it into its first-in-class gaming content partners in one of the most competitive and exciting markets in North America.
Massive Week for the Global Operator
This week has been a historic one for bet365 in Ontario, as in addition to its Bragg Gaming Group collaboration the operator also started offering betting on horse races. In conjunction with Woodbine Entertainment Group, the sportsbook now offers the former's pari-mutuel wagering on horse races. Making it the first private sports betting platform to adopt it.
The launch has been a highly-anticipated one and it is expected that more third-party operators from the province's regulated iGaming market will follow. It was possible after in August 2021, the federal government legalized single-event wagering, which paved the way for the launch of Ontario's online gambling market, where the operator is licensed to operate.
This is not the first time that the gaming platform has signed an agreement to enhance offerings in Ontario. In May 2023, it partnered up with a leading provider of online casino titles, Pragmatic Play. Via this collaboration, the latter debuted its Live Casino vertical, including games Sweet Bonanza CandyLand™ and newly released ones like PowerUP Roulette.
Source: “Bragg Gaming Extends Content Rollout in Ontario Following Launch with bet365” Bragg Gaming Group, August 17, 2023